After research, we narrowed our product down to these key features -  Professional looking product shots, customer messaging, simple inventory tracking and payment system. I created frameworks and prototypes to share the vision, design principles and content strategy.

I defined the product with my project managing partners. I evangelized customer goals and balanced business goals. I prioritized and negotiated features for launch and beyond.

I designed and presented works to gain buy‐in from stakeholders and many customers throughout the project lifecycle.

On first use, users are prompted with an email and password screen. After logging in or signing up, first time users will be shown 'Getting started' tips, key requirements to get there PICTA SHOP up and running. This consisted of uploading or taking products shots with your phone, take a picture of your storefront for your PICTA website and creating an Stripe account to receive payments.

As users sign up, they immediate have there own online e-commerce site with the url PICTA.COM/STORENAME. When customers visit the URL, they have the ability to message the owner. The owner then received the message via the app in the messaging section.

Store owners can easily create a full e-commerce website using the app. We made the feature similar to Instagram where users can use photo filters to enhance their product shots. Users can also take a picture or upload there store logo/avatar and hero banner on the app. They also had the ability to set the inventory amounts, taxes and shipping rates.

We used Stripe as our provider to receive payments and charged users 3.5% for using our service. Settings were standard in the app, but we also gave the ability to share products to various social media platforms. This was a marketing tool users could use to market their products and PICTA SHOP online.